About Ed

I’m Ed, and I design services.

I design things that work for real people. I believe the best solutions come from talking and listening to users, testing ideas early on, and iterating frequently.

I’ve got particular experience in accessiblity, form design, transactional services, and designing components. I prototype in code and have a strong technical background - though mostly I prefer working with great developers.

I was previously lead interaction designer at the Government Digital Service. While there I designed the UK’s passport renewal service and GOV.UK Performance. I did the first designs for GOV.UK Verify, and built the first prototypes for GOV.UK documentation and webchat.

At GDS I wrote about our work and research, and contributed my own code.

Whilst lead designer at the Home Office I helped build and recruit their design team.

I’m also an experienced Service Standard assessor, and was an Infrastructure and Projects Authority reviewer.

I helped build the GOV.UK Prototype kit, which helps designers rapidly create HTML prototypes of GOV.UK services. We’ve now trained over 100 designers to use it.

Previously I was at Onzo helping people understand their energy use.

I take lots of photos. I used to upload to flickr but increasingly on this site. More casual snaps and geeky ones on instagram. You might have seen my balloon photos.

If you’d like to chat, send an email to

My email address is “mail” at my domain dot com




Github, Instagram, LinkedIn, Twitter.